The Panic Room Company continued its world “reveal” this month, this time in association with its Finnish dealer, FSM Group, at the Safety & Security Fair 2012 in Tampere.  Once again, client and media interest was considerable.

Show stand

Harri af Hallstrom, CEO of 20-year established FSM Group, had this to say, “At the Show we built a mock-up property demonstrating all kinds of security solutions and at the heart of the stand was the Panic Room.  This was the first time a safe room of this kind had been exhibited in Finland and, as expected, visitors were highly intrigued and it became the main attraction.  Serious enquiries came from the Armed Forces, Intelligence Service, National Bureau of Investigation alongside security, cash management, transport and insurance companies.  The visual impact of the Panic Room brought us great success at the Show and we’re looking forward to following-up these leads.”

Running from 5 to 7 September at Finland’s Tampere Exhibition and Sports Centre, this 13th edition of the Show gathered together top security industry professionals and was the most extensive trade fair of its kind in the Nordic countries.  Focussing on rescue operations, workplace safety and security management alongside numerous seminars and presentations, the Show covered three exhibition halls with 260 exhibitors featuring more than 350 categories of products.  Across the three days, a total of 11,235 visitors came through the doors.

As at SICUR 2012 in Madrid, where almost every national TV and newspaper outlet covered the Panic Room, press attention at Finland was substantial.  Reporters came to the stand asking for detailed information on the Room’s ballistic rating, connectivity and diverse usage.  The product headlined many an ensuing article on the Safety & Security Fair.

 About the Panic Room – Cost-effective and practical, the Panic Room is a safe last point of defence and can be specified to withstand mechanical attacks, shotgun fire and more powerful weapon attacks.  Each unit can be adapted to various levels of connectivity to complementary devices such as alarm systems, smoke screens or security cameras.  The Panic Room can be installed in half a day with minimal manpower, no welding equipment needed, and be disguised to unobtrusively blend in with any environment.  Although the time spent within is likely to be minimal, the Panic Room is comfortable and sustainable with external ventilation and air filtration, breathing equipment, lighting, back-up power supplies, fresh water and basic toilets all part of the concept.