Having already presented itself to the European and South African markets, the Panic Room Company enjoyed its first foray into Latin America this month at the EXPOSEC International Security Fair in Sao Paolo, Brazil – the world’s fifth largest security show.
Teaming up with Sao Paolo-based security solutions experts, Grasp, the Panic Room Company was demonstrated to a wide range of potential customers and distributors throughout the three day show and interest was once again considerable.
Grasp’s owner, Denis Frate, had this to say, “The Panic Room Company dovetails perfectly with one of our key products – Smoke Cloak. We can connect this to the Panic Room intruder alarm system and immediately inject a dense fog into the protected area making it impossible for assailants to see. This exhibition was the perfect platform for launch as the security industry is booming in Brazil. The market for electronic security systems is growing on average 11% per year and rising incomes alongside rising crime in large cities is fuelling this expansion. Brazil is also preparing for huge security tests in the shape of FIFA World Cup 2014 and the Olympics in 2016 with new techniques and new technologies being adopted nationwide.”
EXPOSEC 2012 welcomed 1,100 brands represented by 700 national and international exhibitors across a venue of 30,000m². Geared to professionals working in security, public and private, the event displayed everything from safes to security doors, tracking devices to perimeter monitoring. Running simultaneously was a special exhibition of arms, ammunition and other weapons – another ideal marketplace for the Panic Room. Organisers reported more than 30,000 attendees and a business forecast of 500 million dollars.