“Exceptionally well received” is how Steve Brook, Business Development Director for the Panic Room Company, described the product’s recent outing at the Counter Terror Expo in London Olympia. Taking place on 25 and 26 April, the Panic Room was admired and considered by over 8,500 attendees from Europe, Africa, Middle East, Asia and Central and South America.
Steve comments, “Already on a high having been shortlisted in the category of Personal Protection Equipment in the CTSS Awards, the Panic Room Company was delighted with the reception and interest we received at the recent Counter Terror Expo. Not only are we now dealing with many agents and distributors who are taking our product to a global audience but we are also increasing the number of applications for use of the Panic Room thus proving its exceptional flexibility. The Room can be modified for use as a safe for valuables or indeed sensitive assets such as TNT explosive in mining areas. Government staff and aid agencies working in dangerous areas on a temporary basis are especially interested in the Panic Room, as are maritime protection specialists and those involved in the security of VIPs.”
Steve continues, “As the Panic Room unit is proven to be easily and quickly installed and uninstalled, without the use of welding equipment, our customers are able to spot the sound investment case for purchase. At every show we have exhibited, whether in the UK or overseas, potential clients have identified new and varied applications for this scalable solution that can be adapted for every market and threat level.”
The 2012 Counter Terror Expo had the largest attendance in the Event’s history with 8,519 members of the counter terror community coming together, 9.9% up on 2011. This proves that combating terrorism is at the top of the agenda going forward, past this year’s Olympics, for key decision makers within the Government, Military, Law Enforcement, Emergency Services, Private Sector, Critical National Infrastructure and the Security Services.