The Launch of the Panic Room Company at IFSEC Birmingham created a lot of interest for this new concept in personal protection. Target audiences were the security, police and government sectors to protect high net worth individuals, VIPs, and those working in high risk areas. There was considerable interest from international markets such as South Africa and Middle East where we are looking for distributors. The room was identified as an ideal solution for commercial, domestic and also temporary use at events to protect VIPs.